Health and Safety: Risk Assessment

Potential Dangers	Potential Outcomes	Actions to avoid potential outcomes	Further comments
Tripping over pavement in town centre	Twisted ankle Not a serious injury but must be avoided	Wear sensible footwear, and beware of where we are walking at all times
Filming in a public place, bumping into other people due to  over crowded.	This could result in someone falling over which may cause someone to hurt their ankle or have small grazes.	Choose a day to film when the market is not there which means, Ludlow should not be to over crowd.	Generally beware of public walking around Ludlow when filming.
Potential road accidents such as getting hit by car when filming on the pavement.	This could result in a serious injury such as broken bone, if the car is traveling fast it could be very serious.	Make sure we stay far away from the edge of the pavement when filming to prevent getting to close to any passing cars.	We should choose to film in quieter places in Ludlow where there aren’t too many passing cars.
Weather conditions, heavy rain means ground will become slippery so it may be easy for someone to slip. Windy weather conditions means the camera will be less stable.	This could result in someone falling and hurting themselves. Due to the wind we may drop the equipment and filming will not be as clear as it hard to film in bad weather conditions	Check weather forecast before recording. If it is wet underfoot, sensible footwear should be worn to prevent slipping.
When filming in the assembly rooms it may be crowded if there is a performance on, could result in someone tripping.	This may result in someone hurting there ankle or getting a graze.	Choose a day to film in the assembly rooms when its not busy and there isn’t a performance on at the same time.
Falling of stage in the assembly rooms	Could result in a serious injury such as braking a bone, but this not likely to happen.	Make sure everyone is aware of the size of the stage, and don’t perform to close to the edge.	We are only going to do a small amount of filming in the assembly rooms which means we should limit the amount of risks which may occur.

Time Management

  Here is the time management calendar I have created on 'ical'. The calender shows the key tasks that need to be completed for my coursework.

Props

Here is a table showing the props needed for our music video and were we will source them from. The table effectively helps us to organize which member of the group is responsible for which prop. This effective organization will hopefully result in a successful music video.

Storyboard

Here is the storyboard for our music video created on iMovie. The video storyboard shows the shot types and basic editing of our video.

Pitch feedback

After we presented our pitch to the rest of the class, we carried out a feedback questionnaire. Here are the questions we asked; the feedback we recieved and what we have learnt and gained from this feedback.

1. Why do you think our concept is appropriate for our genre?

'The genre is appropriate to you genre as its quite unique and different which that genre normally tends to be'
'Its quite quirky and different'
'The mood board links well with the kind of music- quite quirky'
'Concept is quite quirky/eccentric-fits in with genre conventions'

The response to this question is very positive; the class seem to understand the relationship we have aimed to create between our concept and 'quirky', 'eccentric' genre.


2. What aspects of our concept do you think will appeal to our target audience?

'Style of clothes'
'The style of the video and how its quite eccentric and very feminine'
'The quirkiness, jumpiness (editing) and fashion'
'Quite a girly music video; this appeals to female target audience.'
'Style of clothes'
'I could imagine students listening to this genre of music.'

From the feedback, we can see that the styling and editing ideas for our video are the features that the class feel will appeal to our target audience the most.


3. Do you feel that our concept presents an appropriate brand image for our artist? Why?

'Yes because the concept fits in with the conventions of the genre.'
'Focus on fashion and style, appropriate branding technique for the artist.'
'Appropriate brand image, very entropic therefore relate well with this genre and individuality'

Again the class had fed back the idea that the 'entropic', eccentric and 'individual' features of our planned mise-en-scene will communicate an effective and appropriate brand image.

4. Do you think our locations are appropriate for our song?

'Yes, genre normally set in a rural, quite area.'
'The busyness of the town and the people on the streets will contribute to the jumpy feel of the video.'

As supported by Goodwin's theory that 'music videos demonstrate typical characteristics of the artist's genre' the class agree that our chosen locations will suit the genre of our song.


5. Do you think our lack of narrative is effective and appropriate for our song, genre and target audience?

'The lack of narrative lets you focus more on the song'
'The lack of narrative makes the video clear and simple'
'It ties in with the abstract nature of the genre'
'Yes as most other video of the same genre have little narrative.'
'It's quirky'.

The class feel that the lack of a clear narrative in our video will be a very effective, 'abstract', 'quirky' and 'clear' feature which will suit our genre and target audience.

The overall response from our questionnaire is very positive and has highlighted some of the ideas that the class particularly like e.g. The styling; the editing; the quirky and vintage mise-en-scene.

Pitch

The pitch from GraceGrier

Here is the pitch on our music video ideas that we presented to the rest of our media class.

Audience Profile

Audience Demographic
Age- 16-23
Gender- Female
The young females in our target audience would most likely be in the demographic band E as students.
They will probably be studying for creative/ artistic degrees or qualifications.

I have created a mood board visually representing my target audience with images that show their media and lifestyle interests; their loyalty to particular brands and cultures.