I wanted to gather feedback from my target audience. I have done so through a feedback video.
I have received some really useful feedback from the feedback group. Here are some quotes from their positive feedback:
What do you feel is good about the digipak?
'Clear house style' 'I definitely think its really girly' 'Get a sense of fashion and style'
This feedback suggests that the house style and mise-en-scene is effectively communicating the girly and quirky artist identity.
Do you think it suits our target audience?
'Its young and quite funky' 'It appeals to girls'
I wanted to create an artist image that would appeal to our young female target audience in a personal and unifying way. It seems from the feedback that this is understandable through the digipak.
Do you feel that it suits our indie/pop genre?
'Unique and bright' 'Artist style looks quite indie' 'Different shots of artist are quite indie'
'Quite different with the different textures'
I really wanted to communicate a clearly combination of pop and indie. The feedback suggests that the digipak has achieved this look.
I asked the group is there is anything they would change or improve, they gave some really helpful ideas and suggestions. I agree with this suggestions and these are the changes I am going to make:
- Add title on front This will make the artist name and brand more memorable (a requirement often requested by record companies)
- Move bar code down to make it look more like a conventional digipak
It is important to create a professional looking digipak in order to appeal to my young music knowledgeable target audience.
- make links to website and extra content clearer and brighter
Creating a strong artist/ audience relationship is very important. A digital and online form of communication will appeal to my target audience greatly.
- Remove the glue stick image as it looks out of place
I want the design of the digipak to be cohesive and understandable.
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