Thursday 29 November 2012

Creativity








What is creativity?
The dictionary definition of creativity is: 'the use of the imagination or original ideas, esp. in the production of an artistic work.

How can we be more creative?
In order to be more creative we need to continue to learn and explore new ideas. Learning about new things can often spark new ideas. Research into an idea or brainstorming an idea can also help us become more creative. TO become more creative and come up with ideas we need to be inspired by others using their idea as a stimulus and merging with your own ideas.

Where does creativity come from?
Creativity is a natural ability that everyone has. It is however argued that education increases creativity.
Creativity plays a huge role in the production of media. The success and originality of the aesthetics and functionality all depend on the creativity of the idea. Creativity is used throughout all aspects of the the production; in primary ideas, decision making and evaluation. The level, use and refining of creativity in the production of a media product are all vital in order to achieve a successful finished product.

This video by 'How Cast' suggests that there are 5 steps that must be take in order to become more creative. The steps are:
1. Sleep- Scientists have proven that the REM sleep cycle improves creativity and problem solving.
2. Exercise- Exercise stimulates creative thinking
3. Daydreams- The video explains that whilst allowing the brain to wonder many great creative ideas are realized.
4. Continuous education- Learning new things can help you come up with new ideas
5. Challenges- putting the brain in nerve-racking situations stimulates creativity.





















I personally agree with the education point. I find that I am most creative and come up with new ideas when I am exposed to new information or the ideas of others. One idea that is not included in the piece which I personnally find creatively stimulating is looking at other visual sources. I often find inspiration by looking at visual products like magazines, books, and TV programs.




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