Audience Feedback Focus Group

Today we have done an audience feedback focus group. We asked four people who fit into our target audience to watch our rough cut and to answer the questions we have prepared. Here is the video showing their answers.

We have received positive feedback from the group. They said they thought our music video was appropriate for our genre because: 'It had lots of shots that matched with the music'. This a very positive comment as it suggests that we have created an effective narrative that abides with Goodwin's theory that visuals reflect the music. This is something we definitely wanted to achieve and focused on this with frequent shots which visually represent the lyrics e.g. the glue. THe group also felt that it suits the genre because some of the shots are quite 'entropic', 'things you wouldn't expect' and 'quirky'. This means we have effectively communicated the quirky, light hearted tone we were hoping to portray.

Creating like-able characters and most importantly a relatable artist has been one of the focuses of our music video productions. We asked the focus group if they felt they could relate to the artist and they said 'she looks friendly' and that the close up shots were 'connecting'.

In our video we cast young girls as the characters to hold the lyrics on card. We wanted to do this in order to create a relatable, unified tone for our target audience. Our feedback group have responded positively to this aspect of the video. When asked if they felt our music video appeals to our target audience one audience member said: 'yes because you showed people the same age (as the target audience).' They also felt that the 'girly cupcakes' would appeal to 'that age group and gender'.

We asked our focus group if they felt any improvements could be made. Here are some of their comments and suggestions:

'More performance and more movement in the performance'

'She's mostly just sat down so maybe you could show some different levels'

These comments really focus on the performance aspect of our video. I think it is a good idea to maybe introduce more performance as suggested in order to create a good, even balance between narrative and  performance. It is also a good suggestion to introduce a wider variety of shots in order to create an even more relatable portrayal of our target audience.

Overall our audience feedback focus group has been really successful and useful. It has allowed us to understand our target audience through their response. The feedback has also gave us some really good ideas on how to improve the performance section of our video. We may now have to consider re-filming some of these performance shots.