Friday 11 January 2013

Digipak Design

Here is the first design idea for my Digipak. I have tried to include a vintage, feminine but quirky feel; various shots types with a focus on close ups; and a musical focus with images of performance that will appeal to the indie/pop audience.


Front Outside
The front of the digipak design includes the artist name and album title in my chosen font: 'Poplar std' as well as close up image of Nina Nesbitt. In the photograph I want Nina to be wearing the hat she wears throughout the video in order to create a memorable and consistent artist image. I also want her to be holding a guitar as focus on musical talent and performance really appeals to a pop/indie audience. The close up will also appeal to the young female audience because of its personal, relatable tone.

Inside right
On the CD is the image of a cupcake; a visual motif in the music video. The artist name and title printed onto the CD will also be a reference to the video with the writing written by hand on white card. This links will create a between the two media platforms therefore creating a artist brand image. The images will also be an entropic combination; they will not be expected to be seen on a CD. I learnt in my research that entropic images appeal to a indie/pop audience as they suit their eccentric and quirky tastes.

Inside Left
This pane has been hugely inspired by the Eliza Doolittle digipak that I researched in which Eliza's name is filled with extreme close ups of her face. I think this is really striking and powerful image that will also work well for my artist, making both her name and appearance memorable and recognizable.
Throughout the background of the digipak I want their to be a collage of patterns and images that will appeal greatly to the female target audience. This will work well with the overall vintage mise-en-scene.

Back Outside
The back pane will include a track list which will be numbered using the images of house numbers we used in our music video. This idea was originally inspired by the olympic ceremony countdown and worked very well in our music video creating a clear link between lyrics and visuals (Goodwin's theory). This will create a recognizable artist image and house style.
The image on the back will be a long shot of Nina performing on stage. This reference to live performance will appeal to the target audience as in my audience demographic research I learnt that live events were one of the audiences interests.
The back pane will include intructions on how to access the disc's extra digital content and will also have links to Nina's social network pages. These wil

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